Itqualityassurance
Why do people ignore ads?
They're Interruptive
70% of Americans are annoyed by pop-up ads, including email subscriptions and gated content forms. Also: 82% of people have closed a webpage because of an autoplaying video ad. Effective ads must be unobtrusive and integrate seamlessly into a site.
What is ads blindness?
Banner blindness, also known as advert or ad blindness, is the phenomenon that occurs when people ignore or avoid banner ads. This happens because they often feel a sense of annoyance for the page. They are usually distracted by other content on the page and do not respond to banners.
