Research

Importance of comparative research

Importance of comparative research
  1. Why is comparative research important?
  2. What are the strengths of comparative research?

Why is comparative research important?

Comparative research guides our attention to the explanatory relevance of the contextual environment for communication outcomes and aims to understand how the systemic context shapes communication phenomena differently in different settings.

What are the strengths of comparative research?

Comparative research can inform projects at early stages, providing fodder and direction for initial design concepts, and in the midst of design iterations when refining content, interaction, and general architectural patterns.

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