In which cases does it make sense to use an explanatory video on a homepage?

1. What are explainer videos used for?
2. Should I put a video on my landing page?
3. Why explainer videos are effective?
4. What is an explanation video?

What are explainer videos used for?

An explainer video is a short film that aims to communicate how something works in a simple and engaging way. They are typically used as marketing videos to demonstrate the benefits of a product or service and to boost sales or sign-ups.

Should I put a video on my landing page?

Instead of overwhelming your audience with large blocks of text, keep their interest by creating videos. Videos help you share more information in a shorter amount of time. Adding videos to your landing pages can help you communicate with your audience and share everything they need to know about your product.

Why explainer videos are effective?

Explainer videos are so effective because they combine audio and visual stimulus to explain a concept in a simple and understandable way. Instead of just providing text or audio, they use both, which is proven to increase message retention.

What is an explanation video?

Explanation videos are short marketing videos. They demonstrate and explain how products work, or how people can benefit from using them. This type of content is also called an explainer video.