Increasing add-to-cart rate, decreasing conversion?

1. Does conversion rate decrease as traffic increases?
2. What causes decrease in conversion rate?
3. How many add to carts should convert?

Does conversion rate decrease as traffic increases?

Yes, even an increase in traffic can badly affect a website's conversion rates. First things first. Make sure you identify the traffic source that has experienced a decrease in conversion rate.

What causes decrease in conversion rate?

One of the most common reasons for a drop in conversion rate is a change in traffic sources. For example, if you've started running ad campaigns on a new platform or targeting a different audience, it's possible that you're not getting as high-quality traffic as you were before.

How many add to carts should convert?

A good add-to-cart rate is determined by which sector you operate in, and a number of other factors. However, data from eCommerce professionals indicates that an average add-to-cart rate is between 3 - 4%. A good add-to-cart rate would lie above this average and is generally considered to be 8 - 10%.