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- What is below the fold content?
- What is a fold in UI design?
- What does above the fold mean in website design?
- Does above the fold matter?
What is below the fold content?
What is below the fold? The term 'below the fold' refers to the portion of a webpage that a user must scroll to see. A holdover from newspaper publishing, the term 'below the fold' was coined when there was an actual physical fold in the middle of the page.
What is a fold in UI design?
When we talk about “the fold”, we're talking about the upper area of a website that is immediately visible to users when it loads on their screen. We recommend using this upper area of your web page to draw users into your experience, regardless of the screen size on which it is being viewed.
What does above the fold mean in website design?
What is above the fold? Above the fold content is the part of a web page shown before scrolling. Any content you'd need to scroll down to see, would be considered 'below the fold'. The 'fold' is where the browser window ends, but the content continues underneath.
Does above the fold matter?
Studies have shown that 80% of time spent on a site is spent above the fold. As visitors scroll further down the page, their attention span shortens, and they lose interest resulting in lower time on site and higher bounce rates.
