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- What's the difference between a website and a landing page?
- Can I have a landing page without a website?
- How many landing pages should I have?
- Can a product page be a landing page?
What's the difference between a website and a landing page?
As opposed to homepages and websites, which are designed for exploration, landing pages are customized to a specific campaign or offer and guide visitors towards a single call to action. In short, landing pages are designed for conversion.
Can I have a landing page without a website?
A landing page can be part of a website, but you also don't need a website to have a landing page. The key difference between the two is the ability to focus your visitors' attention on the action you want them to take.
How many landing pages should I have?
Studies have shown that business websites with 10-15 landing pages tend to increase conversions by 55% over business websites with less than 10 landing pages. And those with more than 40 landing pages increase conversions by over 500%. Do you have the right number of landing pages for your website?
Can a product page be a landing page?
A product landing page is a post-click page created specifically to convince a visitor to convert on a product-related offer. Design-wise, it's similar a traditional landing page.
