Itqualityassurance
- What do you mean by service mapping and service blueprinting?
- What are the 4 stages of journey mapping?
- What is the difference between service blueprint and customer journey map?
What do you mean by service mapping and service blueprinting?
Definition: A service blueprint is a diagram that visualizes the relationships between different service components — people, props (physical or digital evidence), and processes — that are directly tied to touchpoints in a specific customer journey.
What are the 4 stages of journey mapping?
There are at least four stages in a customer journey: inquiry, comparison, purchase and installation. These stages may have different names; inquiry, for example, is sometimes called awareness. Often, there is a fifth stage called loyalty or advocacy.
What is the difference between service blueprint and customer journey map?
The primary focus of a customer-journey map is to learn more about the end user, while the focus of a service blueprint is to document how the organization creates that experience.
