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- Does above fold still matter?
- How important is above the fold?
- Is it OK to design below the fold?
- What does above the fold mean in a newspaper?
Does above fold still matter?
The simple answer is yes, but not for the same reasons it once was. When it comes to the design of your website, you do need to place extra attention above the fold, but only in the sense that the top of your page should clearly explain your value proposition and also entice users to continue scrolling.
How important is above the fold?
The importance of above the fold design is not only essential for getting your most relevant content seen but very complex to properly show content to all users.
Is it OK to design below the fold?
Data indicates that the placement of ads and content below the fold on a webpage dramatically reduces its likelihood of being viewed. According to a popular Google study, advertisements above the fold had about 73% viewability, whereas ads located below the fold had 44% viewability.
What does above the fold mean in a newspaper?
Displayed on a stand, each paper displays only the top half of the front page. Therefore, to be above the fold means that a story is at the highest point of visibility to the public, and publications reserve this page space for the most important stories of the day.
