Is blue the only right choice for a social media project?

1. Why do social media companies use blue?
2. What color symbolizes social media?
3. What color grabs people's attention on social media?

Why do social media companies use blue?

It Encourages Communication and Promotes Interaction.

This makes sense in regards to websites designed for communication and engagement. Blue is the color most commonly associated with communication – it's fluid and calm and evokes a safe feeling that every person should love having.

What color symbolizes social media?

It's no surprise the major social media companies have chosen blue given it is the colour of communication. You will also notice they have chosen different blues. The light blue of Twitter also expresses the fun side of social media given the high amount of yellow undertone.

What color grabs people's attention on social media?

Red. Red represents energy and excitement. It's bold, youthful, and above all, captures your attention. It's the most intense of all colors, which is why you usually see it associated with call-to-actions online.