- What is a persona in user-centered design?
- How do you use personas in user-centered design methodology?
- What are the main principles of user-centered design?
- Should UX designers use personas?
What is a persona in user-centered design?
Background: Personas in User-Centered Design ( UCD )
[1] A persona is a fictional characterization of a user. The purpose of personas is to make the users seem more real, to help designers keep realistic ideas of users throughout the design process.
How do you use personas in user-centered design methodology?
Creating personas will help you understand your users' needs, experiences, behaviors and goals. Creating personas can help you step out of yourself. It can help you recognize that different people have different needs and expectations, and it can also help you identify with the user you're designing for.
What are the main principles of user-centered design?
User-Centered Design Principles
A clear understanding of user and task requirements. Incorporating user feedback to define requirements and design. Early and active involvement of the user to evaluate the design of the product. Integrating user-centred design with other development activities.
Should UX designers use personas?
Build Empathy
Personas help designers to create understanding and empathy with the end users. Thanks to personas designers can: Gain a perspective similar to the user's. Creating personas can help designers step out of themselves and recognize that different people have different needs and expectations.