Itqualityassurance
- Are roles and personas the same?
- What is the role of a customer agent?
- What are the different roles of customers?
- What is the role of personas?
Are roles and personas the same?
Roles do not resemble real people. They define a collection of characteristic needs, interests, expectations, and behaviors in relation to a product/service. Personas on the other hand are figurative models that resemble real customers, even down to photos, background information, and personal history.
What is the role of a customer agent?
A Customer Service Representative is the first person most customers communicate with when they have a problem. The Customer Service Representative must handle complaints, provide appropriate solutions for customers, and follow up to resolve any issues their customers experience.
What are the different roles of customers?
Customers do more than just pay us for services rendered or products sold. They contribute to our research and planning, help us with our marketing, perform quality control checks, and everything in between. But it's up to us to make it easy for them to fulfill these roles.
What is the role of personas?
The purpose of personas is to create reliable and realistic representations of your key audience segments for reference. These representations should be based on qualitative and some quantitative user research and web analytics. Remember, your personas are only as good as the research behind them.
