Is guerilla testing meant to be ad hoc and improvised?

1. What is a guerilla test?
2. When should you do guerilla testing?
3. Is Guerilla testing moderated?
4. How do you conduct a guerilla test?

What is a guerilla test?

What is guerrilla testing? Guerrilla testing (also known as hallway usability testing) is a relatively fast and informal way to test ideas, to get high-level feedback, and potentially uncover user experience problems. It can be done pretty much anywhere: a coffee shop, a shopping center, or on the street.

When should you do guerilla testing?

Guerrilla usability testing should be performed when your project calls for quick and cheap testing, such as when you need to validate design assumptions early in the project life cycle, or in a project with a low budget.

Is Guerilla testing moderated?

Since people might not be willing to give more than 5 to 10 minutes of their time, it is essential to prioritize tasks to ask the participants to perform in that short time span. Guerilla testing is performed in person and is moderated.

How do you conduct a guerilla test?

Guerrilla testing is a means of gathering user feedback by taking a design or prototype into the public domain and asking passersby for their thoughts. Due to its simplicity, new ideas can be tested quickly and at a low cost, making it a valuable UX testing method.