Itqualityassurance
Some of these decisions are known as dark patterns and are considered to be unethical design implementations. Dark patterns are defined as deceptive interactions which are designed to mislead or trick users into doing something that they don't want to do.
- Are dark patterns unethical?
- Should dark patterns be illegal?
- Why do companies use dark patterns?
- What is unethical design?
Are dark patterns unethical?
Dark patterns are features of online interface design, crafted to intentionally force or manipulate users into doing things they would not otherwise do under normal circumstances. These tactics, drawn from extensive behavioral psychology research, benefit the website's business and are unethical to use.
Should dark patterns be illegal?
The use of dark patterns is not by default illegal – it depends how the dark pattern is applied. Online businesses clearly need to be persuasive to consumers, but dark patterns risk breaching both data protection and consumer laws and so should be used with caution.
Why do companies use dark patterns?
With the ever-increasing pressure of achieving unrealistic business goals and growth at a non-viable rate, dark patterns help them satisfy short-term goals, like faster conversion rates or generate more sales in a shorter time.
What is unethical design?
What is unethical design? Dark patterns (a.k.a. unethical design) are tricks on a website or application that mislead users into doing something that they have no intention of doing.
