Is including a link more than once in an email a good idea?

1. How many links should you include in an email?
2. Should you put links in emails?
3. How many links should a marketing email have?

How many links should you include in an email?

Here's your rule of thumb: try to keep links in emails to three or fewer. If you absolutely have to, you could go to five links, but no more than five, ever.

Should you put links in emails?

To drive engagement with your contacts, be sure to include at least one link in your email. You can link any text, button, or image to a webpage, landing page, document, email address, or phone number.

How many links should a marketing email have?

2) Too many links

If you are trying to optimize for users to click on a single call to action in your email newsletter, the best way to do this is to have fewer than five links and place the call-to-action in link #1 or #2. Having more than 5 links actually distributes your clicks.