Is It Acceptable To Use Custom Focus Indications As Art Direction?

1. What is considered art direction?
2. What is art direction in advertising?
3. What does creative direction include?

What is considered art direction?

Art directors typically oversee the work of other designers and artists who produce images for television, film, live performances, advertisements, or video games. They determine the overall style in which a message is communicated visually to its audience. For each project, they articulate their vision to artists.

What is art direction in advertising?

Art Directors are responsible for the creation and development of advertising ideas, with particular focus on their visual appearance. These ideas can exist in many formats from posters and print advertisements, to TV commercials, cinema, radio, experiential, Direct Marketing leaflets, mobile applications and websites.

What does creative direction include?

Creative direction is best defined as an area of brand development that primarily deals with the creative concepts that surround a brand. Part creative and part strategy, creative direction turns ideas into reality in the form of advertising campaigns, logos, and marketing collateral.