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- Should landing page be separate from website?
- Should my landing page be my homepage?
- Why have a separate landing page?
Should landing page be separate from website?
One of the benefits of having your campaigns' landig page separate from your website is that it is separate from all of your other pages. Again, landing pages should only have one conversion goal with only one possible avenue for reaching it.
Should my landing page be my homepage?
The fundamental difference between a landing page and homepage is, you design the two with completely different goals or purposes in mind: The homepage of your site sets the stage. A landing page allows visitors to accomplish a specific goal.
Why have a separate landing page?
Landing Pages Make Customer Segmentation Easier
This allows you to segment your audience, eliminate weaker offers, and present your leads with targeted offers. You also have more information for updating your buyer personas.
