Is it preferrable to include testimonials or case studies on a B2B website?

1. Should I put testimonials on my website?
2. Why are B2B case studies important?
3. Can case studies be testimonials?

Should I put testimonials on my website?

Using customer reviews and other testimonials in your content can boost the SEO value, putting your brand in front of more searchers. Embedding customer reviews on your website also improves the SEO of your entire site, since the reviews are relevant content that search engines can crawl to rank you higher.

Why are B2B case studies important?

Case studies are a powerful form of social proof. 88% of marketers consider case studies to be the most effective type of B2B content marketing. This type of content engages your audience through storytelling, making it an integral part of demand gen and a buyer's sales cycle.

Can case studies be testimonials?

A case study is an in-depth analysis of a particular customer's experience. Some consider it to be a form of a testimonial, but it's more than that — in fact, case studies may include testimonials. Case studies are written by a company to show how its services can solve a customer's problem from beginning to end.