Is offering more than one openid/social-sign-in option a good idea?

1. Why social login is good?
2. What data do you get with social login?
3. How many people sign in with Google?

Why social login is good?

Advantages of Social Logins

Social logins allow customers to access the system without creating another password, which causes 76% of user drop-offs at registration. This is also relevant for returning customers who don't have to remember a new password and can easily access a service from multiple trusted devices.

What data do you get with social login?

Social login gives you access to much more information about your consumer base, allowing you to filter content according to their demographic, specific interests, and personal circumstances. Basically, it allows you to personalize the user experience.

How many people sign in with Google?

There are over 1.8 billion active Gmail users in 2020. That's one Gmail user for every five people around the globe. This makes Gmail one of the most popular email platforms in the world.