Itqualityassurance
- Should I use emoji or not?
- Should emojis be used in branding?
- Do emojis help marketing?
- Is using emoji professional?
Should I use emoji or not?
Personal texts and emails — emoji use is OK: When a person is having a casual conversation with a friend or family member, using emojis is totally acceptable.
Should emojis be used in branding?
Consistently using the same emoji as part of your branding makes your posts recognisable to your audience. You may even find that fans of your brand adopt an emoji to share their support of your brand. Emojis could even be used in a specific marketing effort such as a hashtag campaign.
Do emojis help marketing?
Emojis increase engagement across the board.
There's plenty of research showing emojis increase engagement compared to the same message with no emojis in your digital communication, whether that's via social media, email marketing, or SMS.
Is using emoji professional?
Professional communication with emojis
Emojis have become acceptable even in workplace email etiquette. When using them, just be sure they are appropriate and easily understood within the context.
