People

Is there any research into the number of people that Accept cookies via a GDPR compliant banner?

Is there any research into the number of people that Accept cookies via a GDPR compliant banner?
  1. What percentage of people accept cookies?
  2. What percentage of people reject cookies?
  3. How many people opt in to cookies?
  4. Do most people accept cookies?

What percentage of people accept cookies?

11% of all Visitors Accept Cookies

Looking at the user interactions of all website visitors, the following picture emerges: 76% of all visitors ignore the cookie banner.

What percentage of people reject cookies?

According to SERNAC's research, 95% of users reject additional cookies with designs that promote privacy. An experiment conducted by SERNAC identified cookie advertisements that facilitate the protection of consumers' personal data on the Internet.

How many people opt in to cookies?

Cookie consent rate varies from industry to industry. So, while we did find some data when it came to cookie consent data, remember that it's not indicative of where you should be. We asked marketers for their average cookie consent rate. We found that the average consent rate is 31%.

Do most people accept cookies?

A recent survey reveals that a majority of web users simply accept all web cookies. Experts think it's because users assume they must do so to access the website. Not all web cookies are inherently bad, but not all websites manage them properly, putting visitors at risk, believe experts.

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