Is there any research on the color schemes which work with different genders

1. Does gender affect color preferences?
2. What are the gender colors?
3. What is the difference between men's and women's preferences on colours?
4. What is the most masculine color?

Does gender affect color preferences?

It was found that girls significantly preferred pink, purple, and red more than boys. In contrast boys showed a greater preference than girls for black, blue, brown, green, and white.

What are the gender colors?

Since at least the 19th century, the colors pink and blue have been used as gender signifiers, particularly for infants and young children. The current tradition in the United States (and an unknown number of other countries) is "pink for girls, blue for boys".

What is the difference between men's and women's preferences on colours?

Women gravitate towards soft colors, while men tend to like bright colors. Men prefer simple color names like purple, whereas women use specific color names like plum, eggplant, grape, and orchid to describe the different shades.

What is the most masculine color?

Results suggest that red, orange, blue, black, and white are perceived as more masculine (than feminine), and that high levels of brightness tend to increase femininity—a result that was significant for the hue purple.