Is there really a content strategy just for mobile?

1. Which marketing strategy is used for mobile apps?
2. Do you need a content strategy?
3. Why do content strategies fail?

Which marketing strategy is used for mobile apps?

App store optimization (ASO) is the search engine optimization (SEO) of mobile app marketing. Just like SEO, ASO is an ongoing process that requires constant testing and measuring in order to boost visibility and increase app downloads. The purpose of ASO is to get your app into the top search results in app stores.

Do you need a content strategy?

A content strategy helps you define your marketing goals and set priorities. It allows you to plan your work and ensure that all marketing effort is goal driven. With a documented content strategy, you can ensure that every bit of effort put-in by your team translates into tangible results.

Why do content strategies fail?

The most foundational reason that content fails is when it's not important or relevant to the target audience. Content won't perform in the way I described above when it's written only in the context of what you know and what's important to you.