Is there really no better icon for a company than a building? [closed]

1. Why are company logos going flat?
2. Why are companies Minimalizing logos?
3. Why companies should not change their logo?
4. Does a logo really matter?

Why are company logos going flat?

The reason being, previous logo styles followed strict rule-gradients, shadows, and other visual enhancements. However, flat design logos focus on clarity and versatility and reflect a modern look with vector-friendly graphical shapes.

Why are companies Minimalizing logos?

In order to get a digital facelift and appear fresh and modern, experienced brands are smoothing out the details of their logos and brand graphics. Simplification of logos gives your company a rejuvenated update, while still preserving the established brand reputation.

Why companies should not change their logo?

Changing too often makes you look indecisive. It also keeps people from building brand recognition with your logo. Dedication to your branding sends an impression of confidence. If your company has grown or matured over time, a new logo might be relevant.

Does a logo really matter?

A well-designed logo can offer substantial benefits to brands. It can help pique the interest of consumers, differentiate brands from competitors, facilitate brand recognition, influence investors' decisions, and convey what a brand is all about.