Research

Is UX research, in a very specialist B2B space with no existing users, possible?

Is UX research, in a very specialist B2B space with no existing users, possible?
  1. How many participants do you need for UX research?
  2. When should user research be included?
  3. What research methods are generally used in UX?
  4. Why UX research is important for business?

How many participants do you need for UX research?

In conducting quantitative usability studies, your results must be statistically significant to obtain accurate insights. For this, you will need at least 20 to 40 test participants.

When should user research be included?

User research should always precede UX strategy because it helps eliminate unwarranted assumptions from the design process. User research is the initial stage and one of the most significant activities of a product-design cycle.

What research methods are generally used in UX?

UX researchers employ different research methods to understand who users are, what they need, and how they behave. Common UX research methods are usability testing, user interviews, surveys, card sorting, tree testing, field studies, and more. See examples of these techniques in action with UX research templates.

Why UX research is important for business?

UX research is essential to inform the design strategy and decisions made at every step of the design process. The data gleaned in UX research helps prioritize ideas and features, articulate user stories, and inform decisions on how the product will work and look.

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