Keyword variations meaning

Keyword variation, as the name suggests, is when variations of a keyword are used in order to extend the reach of a particular keyword. Without using variations of a keyword it is possible to lose out on potential traffic as using only one specific form of the keyword will reduce the exposure it can get.

1. What are keyword variations?
2. What are the 4 types of keywords?
3. What are the 3 types of keyword matching?

What are keyword variations?

Close variants allow keywords to match to searches that are similar, but not identical to the targeted keyword, and help you connect with people who are looking for your business—despite slight variations in the way they search—reducing the need to build out exhaustive keyword lists to reach these customers.

What are the 4 types of keywords?

There are 4 types of keywords: short-tail, long-tail, questions, and intent targeting keywords.

What are the 3 types of keyword matching?

There are four different keyword match types for Google Ads: broad match, phrase match, exact match, and negative match.