Landing page design

1. What is a landing page in design?
2. What makes a good landing page design?

What is a landing page in design?

A landing page aims to capture information from contacts in exchange for something of value, such as a retail offer code or business-to-business (B2B) insights in the form of a white paper. Landing pages are different from other web pages in that they don't live in the evergreen navigation of a website.

What makes a good landing page design?

When it comes to determining what makes a good landing page, using fewer words is better. People's attention spans are short. Keep your copy conversational and make sure it matches your brand voice. Add compelling headers and include a clear call to action that inspires people to engage with your content.