Does linking to external sites help SEO?
External linking improves your SEO.
The external links you add can assist search engines in determining the usefulness and quality of your pages. High-quality pages usually link to other high-quality pages; thus, search engines will look at your content favorably, helping you rank higher.
How do I link an external website in HTML?
You can also create a hyperlink for an external website. To make a hyperlink in an HTML page, use the <a> and </a> tags, which are the tags used to define the links. The <a> tag indicates where the hyperlink starts and the </a> tag indicates where it ends.