Loading time and user expectations

1. What affects loading time?
2. Why are loading times important?
3. How many seconds do users expect a site to load?
4. What is a good loading time?

What affects loading time?

There are many different factors that affect page load time. The speed at which a page loads depends on the hosting server, amount of bandwidth in transit, and web page design – as well as the number, type, and weight of elements on the page. Other factors include user location, device, and browser type.

Why are loading times important?

Why page load time is important. Search engines like Google use page load time in algorithms that determine search engine rankings, meaning they're more likely to guide shoppers to sites that load quickly (2).

How many seconds do users expect a site to load?

The ideal website load time for mobile sites is 1-2 seconds. 53% of mobile site visits are abandoned if pages take longer than 3 seconds to load. A 2-second delay in load time resulted in abandonment rates of up to 87%. Google aims for under half-a-second load time.

What is a good loading time?

What is a good page load time? According to a 2019 study by Portent, a 0-4 second load time is best for conversion rates, and the first five seconds of page-load time have the highest impact on conversion rates. In fact, the highest ecommerce conversion rates occur on pages with load times between 0-2 seconds.