Where should a video be placed on a website?
Place videos high on the page. Placing videos at the top of a page makes for a better mobile viewing experience, too.
Why do we use video on websites?
Increase website traffic—video users get 41% more web traffic from search than non-users (Aberdeen Group) Engage visitors—72% of people would rather use video to learn about a product or service (HubSpot) Keep people on your site—the average internet user spends 88% more time on a site that contains video (Mist Media)