Lowercase design

1. What is lowercase in typography?
2. Which is an example of lowercase?
3. Why do brands use lowercase letters?
4. What is mixed case text?

What is lowercase in typography?

Lower case (also lower-case or lowercase), minuscule, or small letters are the smaller form of letters, as opposed to upper case or capital letters, as used in European alphabets (Greek, Latin, Cyrillic, and Armenian). For example, the letter “a” is lower case while the letter “A” is upper case.

Which is an example of lowercase?

Sometimes abbreviated as LC, lowercase is a typeface of small characters. For example, a, b, and c is lowercase and A, B, and C is uppercase.

Why do brands use lowercase letters?

An all-lowercase logo looks approachable and friendly. It feels casual and accessible. If a logo belongs to a brand for kids, or one that wants to be popular among direct consumers, lowercase could make sense, while law firms, universities, and many B2B companies would avoid it.

What is mixed case text?

Letters in mixed case means using "UPPER CASE" and "lower case" as well as "numb3rs" For example, my name using upper case, lower case, and numbers... " k31RoN"