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Segments help to forecast market interest for a product or service, while personas help to understand the emotional and behavioral triggers behind individual customers within that market.
- What is a persona in market segmentation?
- Are personas and segments the same?
- What are the 4 personas?
- What are the 4 types of market segmentation?
What is a persona in market segmentation?
Market segmentation identifies pieces of your audience based on broad commonalities like geography, profession, or marital status, while personas are highly specific representations of particular individuals within segments. For high level strategic planning, market segments are the way to go.
Are personas and segments the same?
Segmentation and Personas are part of the segmentation analysis process. They are not two different “research techniques” as many in the UX community want us to believe. Segmentation includes procedures to identify the segments. Personas are just descriptions, profiles of those segments.
What are the 4 personas?
Competitive, Spontaneous, Humanistic, and Methodical are the four types of online purchasing personas. Knowing how each persona thinks and acts could help you exponentially when creating your online strategy.
What are the 4 types of market segmentation?
Demographic, psychographic, behavioral and geographic segmentation are considered the four main types of market segmentation, but there are also many other strategies you can use, including numerous variations on the four main types.
