Itqualityassurance
What are marketing preferences?
Marketing preferences let you improve the targeting and effectiveness of your communications. You can create unlimited marketing preferences and categories, and then use them to organise your contacts based on their likes and interests.
What is the checkout process?
The checkout process is the series of steps a customer follows to purchase the items in their shopping cart on an ecommerce store. This includes every step that a customer goes through to proceed through to checkout. An ideal checkout flow will have a smooth, frictionless user experience.
What makes a good checkout experience?
A perfect checkout experience requires a lot of tweaking, but it's all about removing distractions and making the ordering process as easy as possible. If something goes wrong, or if the customer finds the process too complicated, he or she will leave.
