Maturity

Measuring ux capability and maturity in organizations

Measuring ux capability and maturity in organizations
  1. What is UX maturity level?
  2. What value mapping an organization's UX maturity level can provide?
  3. What characterizes organizations at Stage 3 emergent of NN G's latest UX maturity model?
  4. Why is UX maturity important?

What is UX maturity level?

There are six stages of UX maturity (Absent, Limited, Emergent, Structured, Integrated, and User-Driven).

What value mapping an organization's UX maturity level can provide?

I think mapping an organization's UX maturity label can provide that enables organizations to categorize the quality and effectiveness of their processes. While there are somewhat different approaches to UX maturity, they generally show an organization passing through multiple stages.

What characterizes organizations at Stage 3 emergent of NN G's latest UX maturity model?

The common threads running through all stage-3 organizations are inconsistency and lack of strategic alignment. Support for and application of user-centered thinking is erratic and varies from one team or one leader to another. These challenges can occur in a few different types of organizations.

Why is UX maturity important?

Understanding your organization's UX maturity is important so you can identify your strengths and weaknesses, uphold and reward what's done well, and acknowledge and improve what is not.

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