Microcopy for searching

1. What is a Microcopy?
2. Why do we use Microcopy?
3. What is the difference between UX writing and Microcopy?

What is a Microcopy?

What is microcopy? The term “microcopy” refers to the tiny tidbits of copy found on websites, applications, and products. These short sentences tell a user what to do, address user concerns, provide context to a situation, and help tell the greater story about your brand, product, and the way you do business.

Why do we use Microcopy?

Microcopy serves as a guide when users take specific actions, such as searching for products or trying to choose an appropriate response. Microcopy can also build trust and empathy with users and form a stronger bond with the brand overall. Effective UX microcopy is: Clear, concise, and easy to understand.

What is the difference between UX writing and Microcopy?

The obvious difference is the scope. The overarching discipline with the broadest mandate is content strategy. UX writing is narrower, focusing on product writing for the end-to-end user journey. Microcopy just defines a category of UI text that falls solidly within UX writing.