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Why notifications on an app is important?
The main purpose of push notifications is to improve app engagement. Push notifications allow app developers to communicate directly to the users in a personal and timely manner and send a prompt for urgent call-to-action.
How effective are push notifications?
Push notifications are one of the most effective tools in mobile marketing today—but they don't work well on their own. Make sure your whatever message you're conveying is reflected in the subsequent in-app experience. Remember, push notifications are rarely valuable in isolation.
