User

Mobile website user behaviour - drop off

Mobile website user behaviour - drop off
  1. What is a website drop off?
  2. What is user drop off?
  3. How can I track user activity on mobile app?

What is a website drop off?

A drop off refers to the page on your site where a visitor leaves the behavior flow and goes down a different path, or leaves the site completely. Knowing where a user dropped off your site is important in helping you know how to better arrange your site's content.

What is user drop off?

User drop-off is calculated by taking the number of visits to the current conversion step (example: clicking to a contact form) minus the number of visits from the first conversion step (example: visitors to your homepage) all divided by the number of visits from your first conversion step.

How can I track user activity on mobile app?

Google Mobile App Analytics is a free tool which you can use for Android and iOS platforms. You can also choose a premium version which is intended for enterprises with more detailed information. Google Analytics primarily measures user acquisition, activation and revenue.

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