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- Should emails have more than one CTA?
- Can you have more than one CTA?
- How many CTA buttons in an email?
- How many CTA links are healthy in a marketing e mail?
Should emails have more than one CTA?
In general, try to stick to just one primary and one secondary CTA -- and in certain situations, it might also make sense to sprinkle the page or the email with some subtle things like social sharing/follow buttons. Just don't be all in your face about those if you're also promoting a primary and secondary CTA, too.
Can you have more than one CTA?
A home page, store pages, and even contact pages might include more than one CTA button – and that's okay. It's all about adhering to the experience your client needs at different stages in the buying cycle when they're trying to reach their customer.
How many CTA buttons in an email?
Don't ask how you get 0.1 of a button in there, nor 0.54 of a person. The maximum number of CTAs in an email is 11.
How many CTA links are healthy in a marketing e mail?
Call-to-Action: How clear is your CTA? Experiment with placement and language to see what works for your audience. Also, consider limiting CTAs and links to one or two per email.
