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- Is it better to have multiple websites or one?
- What is multiple sites?
- Does having multiple websites hurt SEO?
- Why would I need multiple websites?
Is it better to have multiple websites or one?
The bottom-line is that a single site should be simpler and therefore cheaper to host and manage, but multiple websites allow you to better focus your marketing, branding and SEO efforts. This article looks at the pros and cons of each approach to help you make the right decision.
What is multiple sites?
Multisite is a type of WordPress installation that allows you to create and manage a network of multiple websites from a single WordPress dashboard. This lets you easily make changes and keep all of your websites updated from one place.
Does having multiple websites hurt SEO?
You Run the Risk of Duplicate Content
Much like trying to rank for the same keywords across different sites, duplicate content can nullify your SEO progress. Essentially, when a search engine finds multiple pieces of the same content, it won't know which is the original piece to rank.
Why would I need multiple websites?
Having several websites can allow you to dominate the search results. Whilst this technique isn't widespread, it is popular with many large companies and is known as implementing a multiple domain strategy.
