Can a website have more than one target audience?
While it's possible to build a website that appeals to several different audiences, it isn't always the best idea to do so. If any of these describe your situation, you may be trying to do too much. A website is not the proper destination to provide value to one or more of your audiences.
What is a target group of a website?
Your target audience refers to the specific group of consumers most likely to want your product or service, and therefore, the group of people who should see your ad campaigns. Target audience may be dictated by age, gender, income, location, interests or a myriad of other factors.