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- Is it better to have multiple websites or one?
- What are the benefits of having multiple websites?
- Can one company have multiple websites?
Is it better to have multiple websites or one?
The bottom-line is that a single site should be simpler and therefore cheaper to host and manage, but multiple websites allow you to better focus your marketing, branding and SEO efforts. This article looks at the pros and cons of each approach to help you make the right decision.
What are the benefits of having multiple websites?
The Pros of Having Multiple Websites
Different sets of customers have different expectations for your products/services. This is where having multiple websites comes in handy. It helps address the need for diverse messaging. So, you can cater to the diverse interests and frustrations of your different target groups.
Can one company have multiple websites?
There's a business case for it
It may be the case that there's a valid business reason for wanting to maintain multiple websites. In many cases, it can make sense to have several domains, these could include: The product/service offering is completely different. Each domain needs to demonstrate a distinct brand voice.
