Itqualityassurance
What is the fake door test?
Fake door testing (also known as painted-door testing) is a lean technique to quickly test the viability of new ideas before committing resources to their development. It is used to gauge customer interest in a product, feature, or service that doesn't actually exist, but which you might be considering.
What is a painted door test?
Painted door tests are used to validate an idea using simple measures such as conversion metrics or take-up rates. A test may take the form of a clickable link, an ad or a website call to action button. This technique is also known as the fake door test, offering a hint to the name's origin.
