What is the importance of product display?
Your product displays are so important in grabbing the attention of shoppers. With a well-designed POP display, you can easily highlight your product's most notable features and catch your customers' attention. As shoppers walk around a store, they can get lost in a fog of products.
What is a product display?
A product display is a custom fixture in your store that is used to attract and entice customers. The look of the fixture relies heavily on the visual merchandising strategy you adopt for your brand. A product display may also showcase details about a specific product.