Itqualityassurance
- What is Net Promoter Score?
- How is a Net Promoter Score calculated?
- What are the 3 Net Promoter Score categories?
- Is a Net Promoter Score of 70 good?
What is Net Promoter Score?
Your Net Promoter Score is simply the percentage of customers who are promoters (those who scored 9 or 10) minus the percentage who are detractors (those who scored 0 to 6).
How is a Net Promoter Score calculated?
Calculating your NPS score is as simple as tallying up your responses and subtracting the percentage of detractors from the percentage of promoters. For example, if 60% of respondents are promoters, 10% are detractors, and 30% are passives, your NPS would be 60-10=50.
What are the 3 Net Promoter Score categories?
Based on the number that is given, the customer is then placed into one of the three categories: Promoter, Passive, or Detractor. These categories describe how the customer feels about the product or service, their loyalty to the company, and whether or not they would recommend it.
Is a Net Promoter Score of 70 good?
An NPS over 70 means your customers love you and your company is generating a lot of positive word-of-mouth from their referrals. The higher your NPS is, the more likely it is that your customer referrals will convert into new leads, hence into more revenue for your company.
