Good

NPS Should I set the measurement to zero for each year or should I accumulate the responses and track the NPS over time?

NPS Should I set the measurement to zero for each year or should I accumulate the responses and track the NPS over time?
  1. How often should you track NPS?
  2. Does NPS start at 0 or 1?
  3. Is 0 A good NPS score?

How often should you track NPS?

Adopt a regular survey schedule

NPS is a long-term measure of customer loyalty, so consider picking one or two dates each year to collect NPS scores and stick with that schedule. If you have a very large customer base, you can run NPS surveys monthly if you'd like.

Does NPS start at 0 or 1?

This can be answered on an 11-point rating scale, ranging from 0 (not at all likely) to 10 (extremely likely).

Is 0 A good NPS score?

On a scale from -100 to 100, the absolute NPS method deems any Net Promoter Score greater than 0 as “good,” since it means your promoters outnumber passives and detractors. While 0 is a positive NPS, companies with scores of 0 probably aren't providing a good experience in actuality — they're doing the minimum.

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