Do users prefer social login?
Given how many users indicate they prefer social login, giving people the option to register using their social account IDs rather than a registration form is more likely to increase user engagement.
What is social logins and SSO?
Social login is a single sign-on (SSO) technology that allows users to authenticate themselves on various applications and sites by connecting through a social media site rather than typing a separate ID and password on each website.
Are social logins secure?
While social logins can decrease the security issues associated with passwords, they can also pose a problem if the original social media login is hacked or banned.