CTA placement matters Traditionally, marketers have embraced the best practice to place CTA buttons “above the fold” on landing pages or on the top portion of a web page, which is visible without a user having to scroll. This is still a best practice, but the center of a web page isn't your only option for placement.
- Where should CTA buttons be placed?
- Should CTA button be on left or right?
- Where is it best to position your call to action in a website?
Where should CTA buttons be placed?
Call-to-action buttons placed towards the bottom or to the right of content often outperforms alternative placements. Most importantly, never force users to backtrack in order to click a button – CTA buttons should appear in appropriate places that align with a user's experience.
Should CTA button be on left or right?
CTA(Call To Action)
The CTA is normally placed on the bottom right of area which requires the CTA, but this can vary, due to the fact that the CTA should be placed at the last place the user will look.
Where is it best to position your call to action in a website?
Placement in prominent locations such as the top section of a web page can lead to higher landing page conversions because users will likely notice the call to action button and take action. Putting a call to action button on a distinguished area is one way of making it stand out in a web layout.