Our brand (and design system)'s primary colour is green how should we indicate success?

1. Why do brands use the Colour green?
2. Is green a good brand Colour?
3. Why choose green for design?

Why do brands use the Colour green?

Because green is often associated with money, prosperity, and security, many financial companies take advantage of that in their logos. Some of the most well-known brands from the financial sector use green logos, such as Fidelity, TD Bank, and NerdWallet.

Is green a good brand Colour?

Because green represents nature, growth and harmony, companies that use organic products stand for the environment or are seen as “green” organisations, using the colour green in their branding is a perfect match.

Why choose green for design?

The most versatile color.

Associated with nature and positivity, green can inspire feelings of harmony, growth, safety, and success. It's also a calming color that makes people feel safe and comfortable. Green is one of the most popular colors, and it's a safe choice as your design's primary color.