Pagination urls

1. What are pagination URLs?
2. Is pagination bad for SEO?
3. Is pagination better for SEO?
4. What is a paginated page SEO?

What are pagination URLs?

Pagination: Where a user can use links such as "next", "previous", and page numbers to navigate between pages that display one page of results at a time.

Is pagination bad for SEO?

Correct. Pagination causes internal link equity and other ranking signals, such as backlinks and social shares, to be split across pages. But can be minimized by using pagination only in cases where a single-page content approach would cause poor user experience (for example, ecommerce category pages).

Is pagination better for SEO?

If done well, pagination will not hurt but support your SEO efforts. The infinite scroll option is more user-friendly but does not support SEO efforts well. This is mostly because crawlers cannot index an entire infinite scroll page or click “load more” buttons.

What is a paginated page SEO?

Paginated pages are individual pages and no longer consolidated into one piece of content in Google's index. Unfortunately, due to the content on paginated pages they are similar page types split across multiple pages.