Itqualityassurance
What color should buttons be?
Plenty of people will tell you that red is the best color because it conveys urgency and evokes excitement, or that green works best because “green means go”. Meanwhile, Unbounce suggests that a BOB (big orange button) is ideal because orange “represents energy, enthusiasm, and a 'get-it-done' attitude.”
What is the best color for a Buy Now button?
They tested “Buy Now” button colors on the site. The competition included a white button with green text, green button with white text, and red (dark orange) button with white text. And the winner was—you guessed it—the red button, this time with a 5% conversion lift.
