Journey

Personal journey map examples

Personal journey map examples
  1. What is a personal journey map?
  2. What are the 4 stages of journey mapping?

What is a personal journey map?

Definition: A journey map is a visualization of the process that a person goes through in order to accomplish a goal. In its most basic form, journey mapping starts by compiling a series of user actions into a timeline. Next, the timeline is fleshed out with user thoughts and emotions in order to create a narrative.

What are the 4 stages of journey mapping?

There are at least four stages in a customer journey: inquiry, comparison, purchase and installation. These stages may have different names; inquiry, for example, is sometimes called awareness. Often, there is a fifth stage called loyalty or advocacy.

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